After all, accepting such quiddage from Peter Jones, the mobile phone millionaire, is about as rock `n' roll as a Tunnock's Tea Cake. The backlash was immediate. "By going on Dragons' Den they have sacrificed their credibility for 48 hours of media attention," says Peter Robinson, on The Guardian blogs.
But does licking Jones's boots so flagrantly really mean that the East Anglian indieboppers are musically worthless? Not if you ask the reviewers, it seems.
Far from dissing them, NME has praised their "power pop nuggets", with webzines singling out their crisp sound and beguiling lyrics, and describing their resemblance to a "more fashionable Divine Comedy".
Even The Sun - hardly Rolling Stone, but still - has given them a four- star review. So with Pounds 75,000 in their pocket, and no record label to suck them dry, maybe Hamfatter aren't such meatheads after all.