`Hard sell' by colleges criticised
"The increasingly aggressive and competitive marketing by schools, colleges and training providers may not be in the best interests of young people, " said the report.
However, a spokesman for the ACC doubted whether there was any connection between this and the fact that 16-year-olds' enthusiasm for education and training after school seems to have been less marked in 1994. "The remarkable increase over the past few years was partly a product of youth unemployment. If the economy is picking up we may see a less constant increase."
The problem was, he said, that teenagers may be opting for college or sixth form for the wrong reasons or without the benefit of impartial advice: "There are some very hard sells being done. There is a feeling around that kids are not getting balanced information."
Statistics in the report show that the proportion of 16-year-olds staying on last year 68 per cent failed to increase for the first time after a decade of dramatic rises.
School Leavers' Destinations 1994, ACC Publications 66a Eaton Square London SW1W 9BH