Have PR outfits hit a new low?

9th September 2005 at 01:00
Diary choice for this year's Bad Taste PR Awards: "Child Killing Case Highlights the Importance of Implementing First Day Contact in Schools" trumpets a press release from Stephen Clarke, managing director of Truancy Call Ltd.

The "child killing" is the murder of 11-year-old Rory Blackwell, who disappeared after being dropped off at his primary school.

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