Awards are made by The TES in association with McDonald's for reports that are clear, attractive and tell parents what they need to know.
Sixteen experienced governor trainers sifted the entries, working in pairs, with 100 plus entries per pair. They picked out all the entries which reached a basic standard 350 or so and justified their choice in writing against common criteria.
Claudia Wade, an experienced governor trainer also had copies of all the entries (so that she could moderate the process and allow for any differences in the quality of the random batches received by the 16). She worked in consultation with Joan Sallis so that every entry was considered by at least three people for entry on the shortlist for final judging. The judges confirmed the awards and were unanimous in their choice of the prize winners from the short list.