The new world of new technology has stumped modern language advisers in Glasgow, boldly attempting to devise a catchy phrase to sell their wares on the city's emerging intranet service.
They've been sent home to think again after early attempts failed to produce publicly acceptable pithy headlines for the GEN, or to gve it its full title, the Glasgow Educational Network.
The foreign language experts kicked off nicely, coming up with "GEN francais". Quite taken by that, they moved on to "GEN espanol" and were suitably chuffed.
But they drew the line when it came to "GEN italia". That seemed just a little too cocky.