Jamie Oliver has opened a second restaurant that will give young people a chance to follow in his footsteps.
Speaking at the 100-seat dining room of Fifteen, in Watergate Bay, Cornwall, the celebrity chef said: "At the heart of it is local people - it is not about Jamie Oliver. At the heart of it is the local kids and believing in them, taking past history, criminal records, bad starts at school, and telling them they are going to be excellent."
Just 21 trainees, aged 16 to 24, were selected from 300 applicants to take a bespoke catering course at Cornwall college before starting work at the restaurant which opened last week.
The model for the new venture is Fifteen in east London, where the trainees were filmed for the 2002 documentary series, Jamie's Kitchen. Mr Oliver said he hopes to open 10 restaurants, providing job opportunities for people in deprived areas such as Cornwall, the poorest county in England.
He has also branched out abroad and already has a restaurant in Amsterdam.
"We will not be opening up Fifteens in middle-class, perfectly-employed areas," he said. "Socially and economically, Cornwall fits into what we believe in."