Learning to be good consumers
The materials are part of a wider consumer education pack jointly developed by the former Edinburgh District trading standards department and Lothian Region education department, aimed at 5-14 environmental studies.
They have now reached a stage where they will be launched on the English market at Bournemouth next week during the Institute of Trading Standards Administration conference. This new pack was updated by the Edinburgh City Council and will cover four main topics - what is a consumer?, consumer choices, our environment and (later in the year) food safety - designed to support the English curriculum at key stages 2 and 3.
Mike Drewry, director of environmental and consumer services in Edinburgh, pointed out that his department dealt with 40,000 consumer complaints a year. He suggested young people were vulnerable to the pressures of multi-million pound advertising campaigns. "From an early age they need to develop the skills, knowledge and attitudes which will protect and empower them," he added.
Consumer education, Mr Drewry said, is education for life.