Limb chop

25th June 2004 at 01:00
Public relations isn't just about smiling vacantly and passing around sausages on sticks, you know. Sometimes, the PR officers must earn their keep.

Take the recent departure of Ann Limb as head of the University for Industry. The Learning and Skills Council's publicity experts burned the midnight oil to find a form of words that would break the news with the necessary sensitivity.

All the more important, bearing in mind Ms Limb's reported differences of opinion with Sir Anthony Greener, UfI's chairman.

The big question was what headline to put at the top of the press release.

Then, one press officer had a moment of inspiration. What about "UfI severs Limb", they piped up.

Catchy though it may be, the idea was promptly ditched.

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now