Media - all key stages

30th May 2003 at 01:00
* Deconstructing coffee advertising is not rewarding in itself. Explore how brand identities are established and maintained, look at packaging appeal, and possibly discuss gender representation. It is the missing data - the absence of information about the origins of the product - that is really interesting.

* Construct an advertising campaign to sell Fairtrade coffee. It's a challenge - look at sample advertisements at http:incommon.web.caanglaisactionindex.html to see the difficulties.

Published by the Canadian Council for International Cooperation, this site also has an informative PowerPoint file, http:incommon.web.caanglaiswatchpres.ppt.

For more background information, try the Fairtrade Action Guide at www.peopleandplanet.orgfairtradestudent.howhelpft.php or explore Oxfam's Student's Guide to Fair Trade at www.oxfam.org.ukfairtraduniguideindex.html

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number

Comments

The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now