Moove explains the pint to pupils
In an effort to show pupils how milk looks in its original packaging, John Lougher, Glamorgan co-chair of the NFU, has begun to visit south Wales schools, accompanied by a three-year-old cow.
He believes that the farmers' beef is genuine: "Lots of children think that milk is just another drink, like pop. Even teachers don't realise that it's a purely natural product. We're telling them to drink this stuff, but they don't know where it comes from."
Tanglwyst Rubyton Amy, a prize-winning pedigree Holstein, accompanies Mr Lougher into playgrounds in Cardiff and the Vale of Glamorgan. As curious pupils look on, she is milked using a portable machine. Mr Lougher then produces a small vat of pasteurised milk, retrieved from Amy earlier, and pours each pupil a small sample.
Sue Jordan, whose pupils at St Brides Major primary in the Vale of Glamorgan, received a visit from Amy recently, believes that it is an opportunity to be milked for all it is worth.
"Unless they've followed wildlife programmes, most children don't know much about cows," she said. "Bringing one into familiar surroundings means that it is less scary for them." Nine-year-old Amy Taylor agrees. She said: "The cow was less aggressive than I'd expected. She was gentle and kind, and liked having children around her. She probably likes being in school more than I do."
Her Year 5 classmate, Molly Llewellyn, is equally enthusiastic about the admission of livestock into school. "Now I know how milk is made," she said. "You squeeze the udders, and clean the bad bits off before you drink it.
"So I'd like them to bring other animals in. It helps us to learn about their daily life. Maybe we can have an elephant or a giraffe next."