Music - Resource of the week

6th January 2012 at 00:00

Introduction to target markets

This three-slide PowerPoint contributed by gwilly provides an introduction to the subject of target markets. The first slide shows an exemplar. The next suggests areas for discussion including age, gender and interests, but moves on to more challenging fields such as "How will your product enrich the user's life?" The third slide shows the case study of a 25-year-old male customer.

Who would use it?

A design and technology teacher would find this resource useful. Those involved in folder or portfolio coursework with either key stage 4 or 5 students may find it saves time. While the subject is important, the exam board rarely awards marks commensurate with the time spent teaching it. It would also provide a fun exercise in KS3 schemes.

Why do we like it?

It gets to the point, provides examples and follows a simple pattern; the judgments made by pupils are therefore considered, objective and in line with an agreed process. It can help remove stereotypes and the grey areas that sometimes surface when covering target markets.

What else?

A range of interesting resources for post-16 systems and controls is available to support assessment.

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now