No dire need for college publicity

27th May 2005 at 01:00
How fondly I remember cruising along the road or rumbling along in a train with my Sony Walkman listening to Dire Straits and imagining I was Mark Knopfler instead of a crumpled local newspaper hack surviving on beans on toast in darkest Middlesex.

But memories fade and the Geordie maestro must be grateful these days for any recognition he can get. Or so you would think.

To Tyne Metropolitan college, where he dropped in this week to see some of its music students doing their stuff.

His agreement to "take time out from his latest sell-out tour" was announced in a blaze of publicity by the college's public relations firm.

Except he wouldn't have his picture taken by anyone other than the college photographer.

It's what the PR industry calls a "photo opportunity". Well, almost.

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now