Protecting bright ideas

6th May 2005 at 01:00
Think kit II is a lively new edition of a successful resource pack exploring the concept of intellectual property through several contemporary examples. The updated version features the career of the singer Jamelia, as well as innovations likely to appeal to teenagers in mobile phone technology, football boot design, waterproof sports watches, and the marketing of sushi food. Each case study shows how new ideas can lead, via promotional campaigns, to success -and how that process needs to be protected by the use of trademarks, patents, registration and copyright.

Tel: 020 7401 4070

Log-in as an existing print or digital subscriber

Forgotten your subscriber ID?


To access this content and the full TES archive, subscribe now.

View subscriber offers


Get TES online and delivered to your door – for less than the price of a coffee

Save 33% off the cover price with this great subscription offer. Every copy delivered to your door by first-class post, plus full access to TES online and the TES app for just £1.90 per week.
Subscribers also enjoy a range of fantastic offers and benefits worth over £270:

  • Discounts off TES Institute courses
  • Access over 200,000 articles in the TES online archive
  • Free Tastecard membership worth £79.99
  • Discounts with Zipcar,, Virgin Wines and other partners
Order your low-cost subscription today