PSE - Getting the message across
A new road-safety drive aims to capitalise on the popularity of websites such as Bebo and Facebook.
Your Call, devised by Road Safety Scotland and launched last week, is a DVD for schools which uses social-networking imagery to get the attention of pupils aged 11-14. It shows the impact road accidents can have on young lives. Transport Minister Stewart Stevenson said: "Our research suggests that young people are more responsive to road safety messages which utilise the latest in technology, and we have already used the Xbox and mobile phone technology to transmit our messages."