Recruitment drive gets glitz

15th June 2001 at 01:00
THE Scottish Executive has opted for a television blitz over the next month as the first pound;1.5 million stage in its campaign to change negative perceptions about teaching.

More than eight out of 10 people say the pressures of the job are a deterrent to entering the profession - only 4 per cent out of 1,052 adults interviewed in a System Three survey believe teaching to be "very appealing".

Ministers, backed by the major education players, want to soften p the target 18-35 audience who might be persuaded to take up a classroom career before coming in later this year and next with a hard-sell message about applying for training places.

Ironically, research ahead of the campaign shows that the post-McCrone deal on pay and conditions will not make a substantial difference. Those in the profession, along with the public, say the major motivation is working with children in a rewarding and varied job.

Log-in as an existing print or digital subscriber

Forgotten your subscriber ID?


To access this content and the full TES archive, subscribe now.

View subscriber offers


Get TES online and delivered to your door – for less than the price of a coffee

Save 33% off the cover price with this great subscription offer. Every copy delivered to your door by first-class post, plus full access to TES online and the TES app for just £1.90 per week.
Subscribers also enjoy a range of fantastic offers and benefits worth over £270:

  • Discounts off TES Institute courses
  • Access over 200,000 articles in the TES online archive
  • Free Tastecard membership worth £79.99
  • Discounts with Zipcar,, Virgin Wines and other partners
Order your low-cost subscription today