Schools should be brand free

30th April 2004 at 01:00
I was delighted to read in last week's TES Scotland that the Scottish Parent Teacher Council is to highlight the perils of commercial advertising and sponsorship in schools. The edge was taken from my delight by astonishment at the curmudgeonly and ostrich-like comments from the Scottish School Board Association.

I can do no better than quote a delegate I heard at last week's STUC conference who condemned sports training days held in primary schools last year, sponsored by Adidas. "They are turning the kids into materialistic consumers, and behind the scenes the workers who produce for Adidas and other companies are being treated like animals," he said.

"Schools should be brand-free zones and respite areas from such companies promoting their products." Hear, hear.

Robert Paterson City Road, Dundee

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now