Crisps now come in literary flavour at Lincoln Ermine County Infant School, where Year 2 children are getting help with their reading from "buddies" through a scheme set up by Walkers Snack Foods.
The reading buddies are workers from the local Walkers factory. Ermine County's headteacher, Lorraine Smith, is delighted with the scheme - and particularly with the giant red treasure chest of children's books that has been donated by the company.
"We've got two regular buddies from Walkers who drop in three or four times a week after they have finished their shifts at the factory," says Mrs Smith. "It's not so much about teaching children to read, as about sharing time together, talking about the story, the pictures and about feelings."
The scheme was set up with the help of the local training and enterprise council, and Walkers was keen to play its part as a local employer. The company supports 26 primary schools near its factories in Reading, Leicester, Lincoln, Coventry, Swansea and Peterlee with buddies, Pounds 300 book boxes and support material.
Jackie Orme, management development manager for Walkers, says: "We're targeting primary schools to improve children's literacy at the youngest age, so that later in life the children are not playing catch-up.
"And we went for schools close by, so that our employees could get involved. "