Strong words

7th November 2003 at 00:00
When you need to get your message across, there's nothing like a nice crisp press release to publicise your achievements.

Which is why Coleg Gwent went to work on a carefully-crafted statement to announce that its "strength and conditioning coach" Ian Jeffreys is one of 18 "dedicated sporting professionals" to be recognised as an "elite strength coach" by the National Strength and Conditioning Association.

But isn't strength and conditioning something to do with hairdressing?

FErret examined the 400-word press release for an answer. None could be found. But luckily, to avoid any confusion, there was a pithy explanation of the award: "It recognises the individual professional achievements and competence as full-time strength and conditioning professionals via a formalised assessment of practical and applied employment experience, as well as an interest in, and contributions to the profession of strength and conditioning."

That clears that up then.

Subscribe to get access to the content on this page.

If you are already a Tes/ Tes Scotland subscriber please log in with your username or email address to get full access to our back issues, CPD library and membership plus page.

Not a subscriber? Find out more about our subscription offers.
Subscribe now
Existing subscriber?
Enter subscription number


The guide by your side – ensuring you are always up to date with the latest in education.

Get Tes magazine online and delivered to your door. Stay up to date with the latest research, teacher innovation and insight, plus classroom tips and techniques with a Tes magazine subscription.
With a Tes magazine subscription you get exclusive access to our CPD library. Including our New Teachers’ special for NQTS, Ed Tech, How to Get a Job, Trip Planner, Ed Biz Special and all Tes back issues.

Subscribe now