The truancy figures prove that the Government's hardline stance of punishing parents cannot work in isolation. Reprimands may alert parents to the problem, we also need to motivate children so they return, and stay in the classroom.
Schools need to close the gap between the gaming world that children understand and the classroom. Technology such as interactive whiteboards can create exciting lessons. Indeed such technologies have produced proven gains in learning.
As the saying goes, you can lead a horse to water. But only interactive and engaging lessons will encourage children to learn.
Martin Large Chief executive officer Steljes Ltd, 12 Syon Gate Way Brentford, Middlesex