Toy advert war

18th February 2000 at 00:00
TOY and advertising industries in Britain are preparing to ward off a threat to ban advertising aimed at children when Sweden takes over the European Union presidency next year.

Sweden and Norway have banned television advertisingaimed at under-12s.

Supporters of the ban believe children under 10 are unable to distinguish between adverts and programmes.

Opponents argue that

advertising helps children grow into discriminating consumers.

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