EVERY EASTER, unions do terrible things to blameless seaside resorts, but few can have been worse than what the National Association of Schoolmasters Union of Women Teachers did last week to Llandudno. The Welsh town was knocked sideways.
Delegates emerging blinking from the conference hall and peering at their conference guides to work out which way to the pier could be forgiven for thinking the debates inside had left their brains permanently addled.
Or, as an apology in the conferece's supplementary agenda put it: "The covers of some of the conference publications depict Llandudno Bay with the pier at the eastern end. On exiting the conference venue you will note that the pier is at the western end."
The union blames a transparency viewed - a long way from Llandudno - from the wrong side. For perhaps the first time ever, NASUWT has apologised to an entire town and population. Although it adds, rather hopefully: "The town is equally attractive in reverse."