Too many young drivers think they are invincible and that their actions are free from consequence. The horrifying effects of such attitudes are caught in Too Young To Die, a 16-minute video being distributed to 2,000 schools. Parents speak about what it's like to identify a dead child.
A young man describes cradling his dying friend, killed by a speeding motorist. Firefighters and paramedics tell of bodies ripped apart or splattered on the road. Words and images are backed by statistics that should also make viewers place safety above looking cool. The video is produced by CIS in association with Brake, the road safety charity.