Watershed no bar to square-eyed

10th November 1995 at 00:00
More young children are being allowed to watch adult TV programmes as the number of hours they spend in front of the set continues to rise, a survey has revealed.

It discloses that 21 per cent of boys and 13 per cent of girls aged seven and eight are allowed to watch television after the nine o'clock watershed during the week. At weekends the figures rise dramatically to 62 per cent of boys and 53 per cent of girls.

Late night viewing is also increasing among the very young.

At the weekend, 18 per cent of seven and eight-year-old boys and 9 per cent of girls watch after 11pm.

The 1995 schools survey - carried out by the Business Development Partnership (BDP), a sales promotion consultancy, for the benefit of advertising clients - involved more than 1,100 children aged seven to 16 from state and private schools around the UK. Questions covered 62 categories ranging from favourite crisp flavours to career aspirations.

It showed that children are increasingly glued to the TV set, with 26 per cent of boys and 13 per cent of girls watching more than nine hours of TV on a single day at the weekend.

During the week, an average 34 per cent of boys and 41 per cent of girls watch for three to four hours with older children being the most committed viewers.

The news, however, is not all doom and gloom.

Maths, the traditionally feared school subject, comes top of the league for boys aged nine to 10, 44 per cent of whom listed it as their favourite subject.

The Sun is the favourite national newspaper for both boys and girls, and is more popular with boys than any other type of publication such as comics, music, sport or computer magazines. The Times is the most popular daily broadsheet, although it is only read by an average 9 per cent of boys and girls.

Log-in as an existing print or digital subscriber

Forgotten your subscriber ID?


To access this content and the full TES archive, subscribe now.

View subscriber offers

Get TES online and delivered to your door – for less than the price of a coffee

Save 33% off the cover price with this great subscription offer. Every copy delivered to your door by first-class post, plus full access to TES online and the TES app for just £1.90 per week.
Subscribers also enjoy a range of fantastic offers and benefits worth over £270:

  • Discounts off TES Institute courses
  • Access over 200,000 articles in the TES online archive
  • Free Tastecard membership worth £79.99
  • Discounts with Zipcar, Buyagift.com, Virgin Wines and other partners
Order your low-cost subscription today