Schools are encouraged to organise events that celebrate reading (book fairs, author visits, displays and assemblies on favourite books) and there are lots of ideas in the World Book Day pack which has been sent to schools.
Packs also include a list of Super Reads nominated by publishers and booksellers and ideas for activities based on them, photocopiable worksheets from educational publishers, a Book Aid poster and a design-a-book-token competition.
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