Wrinkling out the truth

14th January 2005 at 00:00
So what do you think is better for the skin? An afternoon with Year 9 or a dollop of pound;100 per-pot Creme de la Mer? The Teacher Training Agency's new recruitment ad says educating teenagers beats any anti-wrinkle cream. To accuse the teachers who have complained to the Advertising Standards Authority of a sense of humour failure is to miss the point. A thorough investigation could be more entertaining than Germaine Greer's exit from Channel 4's reality show Celebrity Big Brother.

Since science teachers are being urged to defend controversial technologies, why not rope them in to research the merits of cream vs kids, perhaps using some of the fresh-faced recruits featured in today's TES First Appointments supplement?

But the research could have more get-out clauses than a double-glazing salesman. Do you use engaging moppets of the disputed ad campaign, or real kids? And do you assume that wrinkle creams actually work?

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