A handful of schools from Salford and London have been given the chance to report, film and produce their own World Cup football shows for the duration of the tournament.
Five schools from the Salford region in Greater Manchester and five schools around London will have the opportunity to produce a series of 15-minute films on the action in South Africa while learning creative and media skills from the professionals.
The scheme has been set up by the Football Association (FA) and the BBC, enabling 13 and 14-year-olds to create their own bi-weekly shows to provide a young person's perspective on the game's biggest tournament.
Steve Goggin, campaign manager at the BBC, said the scheme was part of a 21st Century Classroom project, which provides all schools across the country with the opportunity to learn media skills from the professionals.
The shows will follow the format of the BBC's popular Football Focus programme, but will be produced, filmed and presented entirely by students.
"The pupils will give their views on the best goals and will also have discussions on each of the games, so some will be presenters and others will be pundits," Mr Goggin said.
"They will have the chance to learn about animation and even create animated versions of the best goals from the tournament, while showing clips of their favourite goal celebrations."
He added: "We will also be working with the World Film Collective, which operates similar programmes all over the globe. They will be teaching young people of the same age in South Africa the same skills so they can shoot their own films and send them over to be included in the series."
The FA is enabling the pupils to visit some of the country's most famous football grounds, including Wembley, Old Trafford, White Hart Lane and the Emirates, where they will be able to film sections of their programmes.
Darren Smith, football development officer for inclusion at the FA, said: "One of the main themes of the project is to inspire young people, through the World Cup, to get involved in football. The pupils will get the chance to interview youth football coaches at each of the grounds to help with their programmes."
The first film is being shown tonight on the BBC Sport website and on the BBC 21st Century Classroom website to coincide with the start of the World Cup.
Programmes filmed by pupils in the north of England will be shown every Thursday throughout the tournament, while films by pupils from the South will be shown every Tuesday.