Vocational route shunned by parents
Share
Vocational route shunned by parents
https://www.tes.com/magazine/archive/vocational-route-shunned-parents
It interviewed 5,000 parents with secondary-aged children and found that more than half were encouraging their children to pursue A-levels and university study. Almost one in five said they would be disappointed if their children undertook a practical career.
To tackle this parental snobbery, Edge has produced a television advertisement, which will be shown from Monday.
It shows a father giving his teenage son a driving lesson. He instructs the boy to turn into oncoming traffic, squeeze into unfeasibly small spaces, and swerve in front of a moving bus. At the end, a caption reads: “Are you pushing your kids in the wrong direction?”
Andy Powell, chief executive of Edge, said: “We’re failing thousands of young people if we carry on with this myth that there’s only one form of intelligence, one route to success.”
You've reached your limit of free articles this month. Subscribe for £1 per month for three months and get: