Teachers urged to talk up teaching

21st May 1999 at 01:00
CLASSROOMS will be the stage for the Teacher Training Agency's next recruitment drive, with teachers as the salesmen and school-leavers the target audience.

The TTA, told this week by Education Secretary David Blunkett to make recruitment its top priority, wants to take its message into schools when pupils are making decisions about their careers.

The agency will turn to the commercial sector, bringing in marketing experts. The move was recommended in the five-yearly review of the agency which was published on Wednesday.

Anthea Millett, the TTA's chief executive, who announced her retirement this week, told The TES: "Improving our marketing expertise will allow us to deliver the message more effectively into schools."

News, 9

Log-in as an existing print or digital subscriber

Forgotten your subscriber ID?


To access this content and the full TES archive, subscribe now.

View subscriber offers


Get TES online and delivered to your door – for less than the price of a coffee

Save 33% off the cover price with this great subscription offer. Every copy delivered to your door by first-class post, plus full access to TES online and the TES app for just £1.90 per week.
Subscribers also enjoy a range of fantastic offers and benefits worth over £270:

  • Discounts off TES Institute courses
  • Access over 200,000 articles in the TES online archive
  • Free Tastecard membership worth £79.99
  • Discounts with Zipcar, Buyagift.com, Virgin Wines and other partners
Order your low-cost subscription today