With the start of a new term, teachers, parents and celebrities are joining forces in the ongoing war against bullying in schools.
And Olympic athlete Tom Daley, and his Oscar-winning husband Dustin Lance Black, have taken up arms to join the fight.
'They threw stuff at me'
Daley, 23, said: “For the first few years at school, I had the best time, but when I qualified for the Olympics things took a bit of a turn.
“I came back from Beijing [Olympics in 2008] and everything changed. They took the mick out of what I was wearing on the diving board; they would throw stuff at me at lunchtime.”
The bullying became so bad that diving – the talent that has made Daley into a role model for so many pupils – became a burden.
Black added: “Imagine if you could tell yourself as a kid, 'That thing you’re being bullied for might get you an Academy Award or an Olympic medal one day.'”
A call to action from the charity resulted in thousands of old (slightly awkward) school photos being shared on Twitter.
With each picture, a piece of advice for victims of bullying was given, resulting in a lovely bubble of support found with the #Back2Schools hashtag.