Outside speakers are a key part of schools’ training days. The very best inspire and illuminate but if we get things wrong then the result is wasted time and money. So, to avoid disasters, here are some tips on how to make the most out of your speakers:

1. Have a clear idea of what you want from the speaker
   
   Speakers come in many shapes and forms. You need to be clear about your objective, write down the specifications that meet that and then find people who best match what you need.
    
2. Do your research
   
   Like plumbers and dentists, speakers are best chosen through the recommendations of others. Seek out these recommendations from nearby schools and colleagues. 
    
3. Promote and prepare
   
   Your school will get more from your keynote speaker if you do groundwork. Ask your speaker to put some thoughts down for your website, or to tape a short interview which can be posted to generate a buzz.
    
4. Give the speaker every chance to succeed
   
   Even if they think they don’t need one, give your speaker a microphone. And make sure that you also have a roving mic for questions.
    
5. Give the audience every chance to succeed
   
   Allow time for staff to discuss what has been said and what it means to them. And ask somebody to minute proceedings and write up the feedback to be circulated the next day.
    
6. Get the biggest and best bang for your buck
   
   Many speakers are more than happy to take on extra tasks above and beyond their talk. It doesn’t hurt to ask if the speaker would be willing to deliver some break-out sessions, or to speak to parents. 
    
7. Follow up
   
   We all like to take away a little something from an event. Many speakers offer up their PowerPoint slides for circulation to help press home the points of the speech.

Kris Spencer is a senior leader and school governor

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