The commercial uses the slogan “school’s out, college’s in”. It will run for a month on ITV in the West Country from August 16 and shows a boy leaving school for the last time and arriving at an FE college. The film demonstrates the variety of the college curriculum including scenes of a girl doing motorcycle maintenance and a hairdressing salon.

“Unlike most commercials, this one doesn’t mention a brand,” said a spokesman for Cornwall College. “We are not advertising a particular college but colleges in general. It is an example of colleges working together to deal with competition we all face from school sixth forms.”