When the World Wide Web was in its infancy, many people had lofty ideas about how it would be at the centre of the new information age. What they didn’t foresee was that it would be a boon for cooks. Search on “chocolate brownies” and hundreds of recipes flash up. Look for something a little more adventurous such as raita and you’ll be amazed by the choice. It seems that cooks love to share their secret recipes with the world.
Tate amp; Lyle has set up its own chapter of the online cookbook with its site at www.cookwithlyle.co.uk.
The site has a schools’ section, with free downloadable worksheets aimed at key stage 2 puils. The activity sheets are tied to Curriculum 2000 and feature more than 50 activities related to numeracy, literacy and ICT; teachers’ notes include suggestions on how to incorporate them into lessons.
Pupils can have some interactive fun with addictive memory games and mental arithmetic. At home, they can try out recipes from the Junior Cook Club (mostly cakes and desserts, unsurprisingly: even the turkey burger recipe includes a relish made with Tate amp; Lyle sugar).
But the company has kept the branding to a minimum in its first online attempt to encourage more children to take an interest in cookery.
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