How advertising works

Children aged 6 to 11 are so often the targets of advertising that they deserve a resource as good as Be Adwise 2. These three packs each have comprehensive lesson plans, teacher notes, activity sheets, a DVD of real clips, and images to analyse. The packs deal with how advertising works, the methods used to persuade children, and non-commercial campaigns such as those for charities. While the methods are simple and enjoyable, the ideas are deep, ranging from celebrity endorsements to the use of mood music. Be Adwise 2 can be ordered or downloaded.


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