How to promote your School Direct or Initial Teacher Training programme

An essential marketing guide for initial teacher training providers

As recruitment for trainee teachers becomes increasingly challenging, it’s ever more important that – as a teacher training provider – you use every opportunity to promote yourself and your training courses.

While the Government spends millions on advertising teaching as a career, it’s down to your school or partnership to convince potential candidates that your training route is the best option for them.

Given the variety of teacher training routes available, it’s essential that you provide accurate and enticing information, through a variety of marketing channels in order to reach the right candidates. Using this guide, you can get an overview of the different methods available to you and develop a marketing plan that's right for your teacher training programme.

Providing best practice and tips on the main types of marketing, this guide will cover:

  • Branding communications and messaging
  • Using imagery in your marketing
  • Different types of marketing
  • Events best practice
  • Planning and evaluating your campaigns
  • Tracking your success

Who is the guide designed for?

This marketing toolkit is written for teacher training providers who are looking to expand or review their marketing. It will be particularly useful for schools or SCITTs who might not have easy access to a dedicated marketing resource.

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If you found this guide useful, you may also like our Subject Knowledge Enhancement (SKE) toolkit for ITT providers. It's your essential guide to using SKE courses to widen your recruitment pool and increase the subject knowledge of your teacher training candidates before or alongside their training.