Created for IB Business and Management includes links to relevant articles and video. Suits this most up to date course and could also be used for A Level
This presentation explains added value and the importance of added value. It also has student activities and homework/extension activity (create a product with a USP)
It also helps students to appreciate main sources of added value
Needs, Wants, Scarcity
Opportunity Cost
Adding value
Class discussion activity (identify needs, wants etc)
Questions for students at the end of the presentation