Marketing Skills for Sport & Physical Activity | Principles of Marketing & Market Research | NCFE L3
Save hours of planning with this comprehensive, ready-to-teach lesson bundle covering Principles of Marketing and Market Research for NCFE Level 3 Sport & Physical Activity. Ideal for college, sixth form and post-16 learners, these engaging PowerPoint presentations combine clear explanations, real sporting examples and interactive classroom activities to help learners understand key marketing concepts and apply them to assessment tasks.
This resource includes two fully editable PowerPoint presentations designed to support learners through Learning Outcome 1, 2, and 3 of the Marketing Skills for Sport & Physical Activity unit.
What’s Included?
Lesson 1 – Principles of Marketing
What marketing is and why it is important
The purpose and value of marketing
The 4 Ps of Marketing (Product, Price, Promotion and Place)
Target markets and market segmentation
Customer loyalty, customer retention and customer recovery
Strategies for attracting new customers
Real sporting examples throughout (e.g. PureGym, Nike, Sport England)
Case study activities
Retrieval questions and discussion tasks
Assessment guidance and specialist sources
Lesson 2 – Market Research
Understanding market research and its purpose
Primary and secondary research methods
Market trends within the sport and physical activity industry
Competitor research and SWOT analysis
Competition analysis activities
Understanding customer needs and buying behaviour
Target markets and customer profiling
Market segmentation
Product positioning
Pricing research
Practical tasks linked to organisations such as PureGym, Myprotein and Little Kickers
Perfect For:
NCFE Level 3 Sport & Physical Activity
Marketing Skills units
BTEC Sport
Sport Business
College and Sixth Form Sport courses
Teacher CPD
Cover lessons and revision sessions
Every lesson has been created using learner-friendly language and includes learning objectives, starter activities, real-world sporting examples, independent tasks, classroom discussions and plenary activities. The presentations are fully editable, making it easy to adapt content to suit your own learners and delivery style.
Whether you are introducing marketing principles for the first time or preparing learners for assignment completion, this resource provides everything needed to deliver engaging, assessment-focused lessons while significantly reducing planning time.
