A one page learning mat designed to cover the following areas of the OCR Cambridge National Enterprise and Marketing specification: RO64: 2.1 To understand the cost of producing the product or service. 2.2 To understand the revenue generated by sales of the product or service. This is suitable for a theory lesson or as a revision homework.

A two page learning mat designed to cover the following section of the OCR Cambridge National in Enterprise and Marketing specification: Unit R064: 1.1 The need for customer segmentation 1.2 Types of market segmentation 1.3 The benefits of market segmentation 1.4 The purpose of market research 1.5 Primary (field) market research methods (physical or digital) and their benefits 1.6 Secondary (desk) market research sources and their benefit 1.7 The types of customer feedback techniques available to business start-ups This is appropriate for use in a theory lesson, as a revision resource or as a homework.

This resource is a two page learning mat designed for learners who are studying the OCR Cambridge National in Enterprise and Marketing. It covers the following learning outcomes from the exam unit R064: 4.1 Factors to consider when pricing a product to attract and retain customers 4.2 Types of pricing strategies and the appropriateness of each This resource is useful as a revision tool or as a recap at the end of a theory lessons.

A three page learning mat designed to cover the following section of the OCR Cambridge National in Enterprise and Marketing specification: Unit R064: 4.3 Types of advertising methods used to attract and retain customers and the appropriateness of each. 4.4 Sales promotion techniques used to attract and retain customers and the appropriateness of each. 4.5 How customer service is used to attract and retain customers. This is appropriate for use in a theory lesson, as a revision resource or as a homework.

A two-page learning mat designed to cover the following section of the OCR Cambridge National in Enterprise and Marketing specification: Unit R064: 6.1 The purpose of each of the main functional activities that may be needed in a new business. 6.2 The main activities of each functional area. This is appropriate for use in a theory lesson, as a revision resource or as a homework.

A four-page learning mat designed to cover the following section of the OCR Cambridge National in Enterprise and Marketing specification: Unit R064: 5.1 Appropriate forms of ownership for business start-ups 5.2 Source(s) of capital for business start-ups, 5.3 The importance of a business plan, This is appropriate for use in a theory lesson, as a revision resource or as a homework.

A three page learning mat designed to cover the following section of the OCR Cambridge National in Enterprise and Marketing specification: Unit R064: 3.1 The product lifecycle 3.2 Extension strategies for products in the product lifecycle and the appropriateness of each 3.3 How to create product differentiation 3.4 The impact of external factors on product development This is appropriate for use in a theory lesson, as a revision resource or as a homework.

Designed to help students to revise for a control and monitoring test.