Primary & Secondary Market Research Revision PowerPoint
A complete, engaging Business Studies revision PowerPoint on Primary and Secondary Market Research, featuring interactive whiteboard tasks and exam practice!
Full Resource Description: Engage your GCSE Business Studies, Cambridge IGCSE, or AQA/Edexcel/OCR Business pupils with this fun, sandwich-themed revision presentation on Primary and Secondary Market Research! Designed to make abstract business concepts memorable, this resource uses a creative “Building the Perfect Sandwich” analogy to walk students through the core principles of data collection, market analysis, and decision-making.
What’s Included:
Presentation File: Delivered as a fully customizable .pptx (PowerPoint) presentation. Clear Learning Objectives: Defines primary vs. secondary research, explores core methods (surveys, focus groups, observations), and evaluates their pros and cons. Starter & Fill-in-the-Gaps Activity: Interactive visual definitions to establish core vocabulary (gathering, recording, analyzing data, customer needs). Key Business Terminology: Covers Market Size, Market Share, and Customer Needs (Price, Quality, Choice, Convenience). 3 Big Benefits of Market Research: Visually breaks down making informed decisions, spotting market gaps, and reducing business risk. Interactive Digital Whiteboard / Book Tasks:“Memory Check” retrieval practice Real-world application task (pitching primary research for a new product at Subway/Tesco) Method Evaluation Framework (“The Decision Sandwich”): Evaluates research methods based on Sample Size, Cost, Currency, Relevance, and Time. Plenary & Assessment: Includes an Exit Ticket with multiple-choice and short-answer exam questions, plus a link/prompt for a Wordwall sorting challenge.
Specification & Curriculum Alignment:Suitable for GCSE Business Studies (AQA, Edexcel, OCR, WJEC), IGCSE Business Studies, BTEC First / Tech Award in Enterprise, and Key Stage 4 Business courses covering Market Research modules.
File Format:.pptx (Microsoft PowerPoint presentation file — editable and easy to integrate into Google Slides or Microsoft Teams)






