These materials use real examples of advertising, and the aim of this resource is to: Teach advertising and media literacy skills Give children a much greater understanding of advertising, its purpose and methods Develop pupils’ ability to identify advertising across different media Included within the resource are: Detailed ready-made lesson plans Activity sheets Teacher notes

Social media enables young people to communicate, discover and share with friends. They can also join global networks with mutual interests and concerns. The more informed our young people are, the safer they will be, as they enjoy the ever-growing number of online opportunities. This resource will encourage students to think more about: The types of social media available to them The advertising they are seeing on these platforms, and how to manage it Their relationship with social media sites, their sponsors and advertisers The business models that allow them to access social media services for free, or at very low cost

These lesson plans support the PSHE Curriculum. Research shows that over half of girls and a quarter of boys think their peers have body image problems. Supported by the Government Equalities Office and accredited by the PSHE Association, these resources can help to build pupils’ emotional resilience. Created by leading independent experts they will support you in teaching engaging and interactive lessons with key curriculum links to PSHE. Teachers can illustrate the lesson with our suggested case studies, or (using our guidance) they can choose their own. Included within the materials are: A short engaging film Teacher notes

This resource aims to raise young people’s interest in creative careers by challenging them to design their own advert. Students will be taken behind the scenes at adam&eveDDB, one of the UK’s leading communications agencies. It features interviews with the team that created Eat Them to Defeat Them, a successful advertising campaign encouraging younger children to eat more vegetables. Students will take on the role of advertising agencies, pitching against each other to win the account from charity, Veg Power. Following a creative brief set by NHS Doctor and television presenter Dr. Ranj Singh, they will be challenged to design an entertaining and persuasive public health campaign to encourage their peers to eat more vegetables. Creating an Advert offers cross-curricular resources that could be run as part of a PSHE lesson on healthy eating, a Media Studies or English lesson, or a Careers enhancement day. Because the resource is film-based it lends itself to remote teaching or home schooling. Included within the materials are: A presentation suitable for a class or for a whole-school assembly A film Teacher notes Worksheets

These are the adverts used as examples in Themes 4, 5, 6 and 8. Videos courtesy of: Onken, Karmarama Andrex, JWT London Ford, Blue Hive John Lewis, adam&eve DDB SSE, adam&eve DDB Aldi, McCann Manchester Jacamo, McCann Manchester Simply B, McCann Manchester

This guide is designed to provide an engaging introduction to body image and advertising, outlining how parents and guardians can play a key role in supporting young people to develop positive body image. This resource will contain information, advice and activities to help adults give young people a strong sense of their own worth and identity. For the first time, Media Smart has created a film to support our resources – which you can watch below. It features young people discussing body image and advertising, acting as a starting point for discussion.

These lesson plans support the PSHE Curriculum This lesson focuses on the representation of the male body in the media. Designed for students aged 11–14 years of both genders, it will help them understand how this issue can affect everyone’s body confidence. Credos (the Advertising industry’s think tank) conducted research which highlighted the need to create educational materials with a focus on this area. We have also created a 15 minute film to use alongside these resources, called “The Boys’ Biggest Conversation”, which was produced with First News and stars TV medic, Dr Ranj Singh. The films sees secondary school boys being interviewed, inviting them to share how they feel about their appearance, and exploring why they feel that way. Included within the materials are: - A presentation suitable for a class or for a whole-school assembly - The film - Teacher notes - Worksheets

Did you know that 52% of teenagers are concerned about the lack of action on climate change? And that it’s contributing to 56% of them feeling anxious. One of Media Smart’s goals this year was to raise awareness of greenwashing and support the fantastic work the Advertising Standards Authority is doing in this area. Greenwashing is when companies use marketing to appear more environmentally friendly than they are. And according to the UK Government, 40% of ‘green’ claims made online could be misleading. With our unique focus on advertising literacy, we have invaluable insights from young people on this topic and Media Smart is delighted to announce that we’ve created a simple five-point guide and short film which can be shared in the classroom, assembly or at home explaining what greenwashing is… so young people can spot it, report it and ultimately help to stop it.

This exciting, film-based educational resource, featuring successful TikTok Creators, will empower 13-17 year olds with the tools they need to navigate TikTok’s commercial side, ensuring they have the most positive online experience possible. It should also assist teachers, parents and carers who want to supplement their own knowledge to help young people confidently and securely use the platform. Today’s young people are the first true digital natives. Born into a world of constant-connectivity and ever-evolving technology, navigating the internet has been a necessity for them. As familiar as walking or talking, it’s part and parcel of growing up. As a result, this is a generation that’s highly capable and extremely confident online: they know how to manoeuvre the digital universe better than any that have gone before them. Within this ‘world’, social media is their base and one of the most popular platforms is TikTok. Home to seemingly endless sources of creativity, connection and information, TikTok is an inspiring and entertaining place. But it is important to remember that it also has a commercial purpose. Brands can advertise their products in all kinds of new and exciting ways on TikTok, so it is vital that young people have a strong understanding of the branded messaging they’re consuming daily.

This exciting, film-based educational resource, featuring successful TikTok Creators, will empower 13-17 year olds with the tools they need to navigate TikTok’s commercial side, ensuring they have the most positive online experience possible. It should also assist teachers, parents and carers who want to supplement their own knowledge to help young people confidently and securely use the platform. This version of the resource is made up of two 45 minute lessons specifically designed to educate young people with SEND – both those who already use the platform and those who do not. Today’s young people are the first true digital natives. Born into a world of constant-connectivity and ever-evolving technology, navigating the internet has been a necessity for them. As familiar as walking or talking, it’s part and parcel of growing up. As a result, this is a generation that’s highly capable and extremely confident online: they know how to manoeuvre the digital universe better than any that have gone before them. Within this ‘world’, social media is their base and one of the most popular platforms is TikTok. Home to seemingly endless sources of creativity, connection and information, TikTok is an inspiring and entertaining place. But it is important to remember that it also has a commercial purpose. Brands can advertise their products in all kinds of new and exciting ways on TikTok, so it is vital that young people have a strong understanding of the branded messaging they’re consuming daily.

These are the 20 images that students can use to create a new advert as part of the 'Theme 5: Learning the language of advertising' activity. Images courtesy of John Lewis, adam&eve DDB

These teaching materials explore digital and social media advertising. This includes anything online or on websites, including gaming. This one-hour lesson supports both the computing and personal development curriculum. Digital advertising is promotional adverts and messages that we see online. Examples of where we can find digital adverts include: Social media Gaming Video Celebrities and influencers Vloggers Paid search advertising It’s not always obvious what an advert is, and these resources will help you identify them when online. Included within the materials are: Teacher notes A presentation suitable for a class or for a whole-school assembly Two pupil worksheets with activities

This brand new resource is aimed at helping children understand the commercial link between social influencers and the brands they may be promoting. The rising number of influencers (or as some people call them ‘YouTubers’ or ‘Vloggers’) in young people’s lives has prompted us to create a film-based PSHE teaching resource for 11-14 year olds, the first of its kind to tackle this area of marketing. The Influencer Marketing Education resource has been developed by education insight specialists EdComs. It features popular youth influencers like Hannah Witton, who have volunteered time to feature in short films talking about what influencer marketing is, why brands use it and its regulations. Other topics of the short films, where influencers talk directly to young people, include how to critically evaluate social media content, how to identify paid for promotions/adverts and the use of airbrushing and filters in content. These resources are for use in the classroom, assembly or home setting, the films are accompanied with a presentation and simple guidance notes. The materials will enable your students to explore and evaluate the purpose and techniques of influencer marketing, with the aim of building digital media literacy and ultimately emotional resilience.

We know that there are many challenges for modern families regarding digital media, so with the support of leading academic and industry experts Media Smart has created educational resources for parents. These resources will take you through terminology, the reasons why there are adverts on social media and which techniques are being used to gain attention. After reading this, we hope your entire family will feel more confident, informed and safer online.

For 11-14 yrs / Secondary school / Key stage 3 / PSHE Did you know one in four over 12s have illegally downloaded film content in the last three months? That’s the highest rate of piracy in the UK in the last five years*. At Media Smart, we have teamed up with Sky, The Industry Trust, The Intellectual Property Office and MPA to develop a new PSHE accredited secondary school resource ‘Piracy: What’s the big deal?’ Our new resources include a short film with TV presenter, content creator and YouTuber, Luke Franks, and TV presenter and producer, Jacqueline Shepherd, who help explain what piracy and copyright means and why it matters to young people. Our research has shown that, whilst it’s important to flag to students that piracy is illegal, they really sit up and take note when they realise the risk piracy brings to their own personal content. Downloading illegal content can allow viruses access to their own technology and could mean they lose valuable assets like homework and coursework. The resources also explore the principle of copyright, highlighting the fact that so many young people today are already content creators themselves and may need to protect their own intellectual property. Excitingly the resource has a competition element, where your school can WIN £2,000 worth of media or film equipment of its choice (and there are prizes for students too). All you have to do to enter is use the classroom resources and then send us your students’ creative ideas on how to dissuade their peers from engaging in piracy by designing a social media video (this can be in a short film or storyboard form). Full prize details are on our website: www.mediasmart.uk.com/piracy. This resource carries the PSHE Association Quality Mark and has been developed to support the PSHE curriculum for living in the wider world with media literacy and digital resilience. More specifically, it builds on the PSHE programme of study to create learning opportunities:

In this resource ‘Manage Your Online Advert Experience’, we feature a three minute animated film and classroom resources to support pupil discussions around what is interest-based advertising, why it exists and how can young people best manage it. Your pupils may be surprised to learn that it’s this sort of advertising that funds so many of the free platforms they use every day, from apps and websites to search engines. This resource can support your PSHE curriculum for living in the wider world with media literacy and digital resilience. More specifically, it builds on the PSHE programme of study to support ‘how data may be used with the aim of influencing decisions, including targeted advertising and other forms of personalisation online; strategies to manage this’. It will also be useful stimulus for Media Studies classes and form time. Interest-based advertising can be enormously relevant and helpful to all of us – helping us to find something we’ve been looking for online or showing us new things relevant to our personal interests. Yet it can also be frustrating, for young people and adults alike, if we keep being served ads we no longer – or never – want to see. This resource helps to put young people in the driving seat of what advertising they choose to see and don’t. It will introduce them to the AdChoices tool which can help them navigate ‘personalised’ advertising, as it is more sometimes known.