Edexcel A Level Business 1.1.2 Market Research | Student Workbook, Teacher Guide & MCQ Pack
Title: Edexcel A Level Business 1.1.2 Market Research | Student Workbook, Teacher Guide & MCQ Pack
Description
Teach, practise and assess Pearson Edexcel A Level Business (9BS0) Topic 1.1.2 Market Research with this complete YastoG Academy resource pack.
Designed to help students move beyond memorising definitions, the pack combines structured learning, calculations, contextual application, worked exam-style responses and diagnostic assessment.
What’s included:
8-page Student Activity and Review Workbook
6-page Teacher Guide with answers, model responses and teaching guidance
4-page MCQ Student Quiz containing 20 multiple-choice questions and an optional application extension
2-page MCQ Teacher Answer and Feedback Guide
Editable Word and print-ready PDF versions of all four resources
Key topic coverage:
Market orientation and product orientation
Primary and secondary market research
Quantitative and qualitative data
Customer needs, demand and consumer behaviour
Sample size, representativeness and bias
Websites, social networking and databases
Market segmentation
Teaching and assessment features:
Students apply their understanding to the BrewCraft Coffee Roasters case study, practise survey calculations and study worked 4-mark and 8-mark responses before attempting their own answers.
The teacher materials provide calculation solutions, model answers, delivery guidance and diagnostic feedback to support targeted improvement.
Suitable for classroom teaching, revision, homework, intervention and tutoring.
Product details: 8 files | 4 PDFs + 4 editable Word documents | 20 PDF pages in total.
This is an independently produced educational resource designed to support the Pearson Edexcel A Level Business specification. It is not produced or endorsed by Pearson.















