This recap revision sheet for Theme 1 -Marketing & People. The auidence: Students on the Edexcel Business Alevel course. Contents: Theme1 - Marketing & People: 1.1 Meeting Customer Needs 1.2 Market 1.3 Marketing mix and strategy 1.4 Managing people 1.5 Entrepreneurs and leaders Theme2 - Managing Business Activities: 2.1 Raising finance 2.2 Financial planning 2.3 Managing finance 2.4 Resource management 2.5 External influences Theme3 - Business decisions & strategy: 3.1 Business objectives & strategy 3.2 Business growth 3.3 Decision-making techniques 3.4 Influences on business decisions 3.5 Assessing competitiveness 3.6 Managing change Theme4 - Managing Business Activities: 4.1 Globalisation 4.2 Global markets & business expansion 4.3 Global marketing 4.4 Global industries and companies (MNCs)

This recap revision sheet for Theme 1 -Marketing & People. The auidence: Students on the Edexcel Business Alevel course. Is can be used for students completing either the AS or full Alevel. Contents: 1.1 Meeting Customer Needs 1.2 Market 1.3 Marketing mix and strategy 1.4 Managing people 1.5 Entrepreneurs and leaders