1-2 lesson powerpoint covering: Profit Maximisation; Sales maximisation; Market share; Cost efficiency; Employee Welfare; Customer satisfaction; and Social objectives Includes q+a, individual/group tasks and a case study, together with links to onlne commentary and editorial from business and news sources to provide students with additional resources and perspectives and encourage their own research. Designed for Edexcel A-level Business course but suitable for other exam boards.

A case study for AS/A-level Business students to help them understand product lifecycle, market segmentation, market mapping and the Boston Matrix. Pupils are given a scenario where they are on the board of a company with a range of products at different stages in their lifecycle and asked to make and justify decisons about each product, including a potential new product still in development. They are encouraged to think about whether the Boston Matrix would be an appropriate tool to help decision-making and to consider market-mapping to help identify potential gaps in the market. This is a very useful tool for teaching pupils how to break down case studies, analyse and evaluate information and reach and justify conclusions.