IGCSE Business 0264 – Unit 3: Marketing | Knowledge Organiser
This colourful and easy-to-use Business Knowledge Organiser was made to support my students with revision and help them develop a better understanding of key business concepts.
My students regularly use snippets from the organiser in their own notes, expanding on the content as we cover different topics. It also works well as a revision resource, providing a summary of essential knowledge in an accessible format.
The knowledge organiser is aligned with the Cambridge IGCSE Business (0264) syllabus for 2027–2029 and is supplied as a printable A4 PDF covering Unit 3: Marketing.
Topics covered
3.1 Marketing and the Market – The role of marketing, changing customer needs, market competition, market share calculations, mass and niche markets, market segmentation and targeting different customer groups.
3.2 Market Research – Primary and secondary research, research methods, questionnaires, sampling techniques, qualitative and quantitative data, interpreting research findings, and the advantages and disadvantages of different research methods.
3.3 Marketing Mix – The four Ps of marketing (Product, Price, Place and Promotion), branding, packaging, the product life cycle, extension strategies, pricing methods, distribution channels, advertising, sales promotions, ecommerce, marketing strategies and entering overseas markets.
3.4 Legal Controls – Legal controls affecting marketing, misleading advertising, consumer protection, faulty goods, customer rights and the impact of legislation on business marketing decisions.
The organiser provides a useful summary of business concepts while encouraging students to develop their own notes, apply their knowledge and improve their examination technique.
Format: Printable A4 PDF, 10 pages.
Please note: This resource is supplied as a PDF and is not directly editable.






