Persuasive Writing Scheme of Work – Sustainable Travel, Adverts & Podcast Unit
This Grade 8 unit explores the global context of Globalisation and Sustainability, examining how persuasive language is used in advertisement and podcast text types. Students analyse how media influences attitudes towards sustainable travel while developing analytical, creative and evaluative communication skills.
Lesson 1: Analyse sustainable travel advertisements using PERSUADER techniques.
**Lesson 2: **Plan a sustainable travel marketing campaign for a specific target audience.
Lesson 3: Create and evaluate a persuasive campaign, justifying design choices.
Lesson 4: Identify and analyse the key features of an engaging podcast.
Lesson 5: Analyse how tone, structure and persuasive techniques influence listeners.
Lesson 6: Formative Assessment 1 – Analyse a model podcast script and explain the effect of persuasive techniques.
**Lesson 7: **Formative Assessment 2 – Write a persuasive podcast script linked to globalisation and sustainability.
Lesson 8: Plan a structured 3–4 minute persuasive podcast (RP3 preparation).
Lesson 9: Write a full persuasive podcast script using statistics, examples and persuasive techniques.
Lesson 10: Collaborative Summative Assessment – Annotate and record the podcast, demonstrating effective tone and delivery.
**Included: **full PowerPoint (69 slides), advert pack, campaign briefs, formative worksheet, PERSUADER poster, podcast analysis grid, bingo plenary activity, and an original model podcast script/audio.

