I achieve results over 90% A* to C grades with my students on a consistent basis, so you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.2.1 The purposes of market research • identification of main features of a market: size, growth, competitors • identification of customer and consumer characteristics, profiles, wants and needs

I achieve results over 90% A* to C grades with my students on a consistent basis, so you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.2.2 Primary research and secondary research • the distinction between primary research and secondary research, and the main features of each • usefulness of data collected using primary research methods • usefulness of data collected from secondary research sources

I achieve results over 90% A* to C grades with my students on a consistent basis, so you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.2.3 Sampling • the need for and limitations of sampling

I achieve results over 90% A* to C grades with my students on a consistent basis, so you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.2.4 Market research data • the reliability of the data collected • analysis of quantitative and qualitative data • interpretation of information presented in tables, charts and graphs

I achieve results over 90% A* to C grades with my students on a consistent basis, so you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.3.1 The elements of the marketing mix (the 4Ps) • the 4Ps: Product, Price, Promotion, Place (distribution channels)

I achieve results over 90% A* to C grades with my students on a consistent basis, so you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.3.2 Product • the difference between goods and services • tangible and intangible attributes of products • the importance of product development • product differentiation and unique selling point (USP)

I achieve results over 90% A* to C grades with my students on a consistent basis, so you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.1.7 Customer relationship marketing (CRM) • the aims of CRM • the costs and benefits of CRM

With over 90% A* to C grades with my students on a consistent basis you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, padlet activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.1.5 Mass marketing and niche marketing • the features of mass and niche markets • the advantages and disadvantages of mass marketing and niche marketing

With over 90% A* to C grades with my students on a consistent basis you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, padlet activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.1.6 Market segmentation • methods of market segmentation: geographic, demographic and psychographic • the advantages and disadvantages of market segmentation

With over 90% A* to C grades with my students on a consistent basis you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, padlet activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.1.2 Demand and supply • the factors influencing the demand for and supply of the products of a business • interactions between demand, supply and price

With over 90% A* to C grades with my students on a consistent basis you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, padlet activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.1.4 Consumer and industrial marketing • the classification of products • how marketing might differ for consumer products (B2C – business to consumer) and industrial products (B2B – business to business)

With over 90% A* to C grades with my students on a consistent basis you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, padlet activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.1.3 Markets • how markets may differ: consumer and industrial markets; local, national and international markets • the difference between product orientation and customer (market) orientation • measurement of market share and market growth • the implications of changes in market share and market growth

With over 90% A* to C grades with my students on a consistent basis you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, padlet activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 3.1.1 The role of marketing and its relationship with other business activities • marketing objectives • the link between marketing objectives and corporate objectives

With over 90% A* to C grades with my students on a consistent basis you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, padlet activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 2.2.3 Motivation theories • the ideas of the main content theories (Taylor, Mayo, Maslow, Herzberg and McClelland) and process theory (Vroom)

With over 90% A* to C grades with my students on a consistent basis you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, padlet activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 2.2.4 Motivation methods in practice: financial motivators, non-financial motivators • the theories in practical situations • different payment methods: time based, salary, piece rates, commission, bonuses, profit sharing, performance-related pay, fringe benefits • different types of non-financial motivators: training, opportunities for promotion, development, status, job re-design, team working, empowerment, participation, job enrichment • ways in which employees can participate in the management and control of business activity

With over 90% A* to C grades with my students on a consistent basis you can be assured that the resources I have created are of the highest quality. This download is a complete lesson which includes a starter, multiple subject activities, padlet activities, ipad activities, key words, homework and a plenary. It also includes activities for literacy and also a comprehensive lesson plan. Download today and use immediately in the classroom for any AS Level Business Studies group. It covers the following criteria - 2.3.1 Management and managers • traditional manager functions: planning, organising, directing, controlling • the role of managers: Fayol, Mintzberg • the contribution of managers to business performance • management styles: autocratic, democratic, laissez-faire, paternalistic • McGregor’s Theory X and Theory Y managers

Focus points • Why was Germany not unified in 1848–50? • How did Bismarck bring about Austria’s defeat of 1866? • How did Bismarck bring about France’s defeat of 1870? • How far was Bismarck responsible for the unification of Germany? Specified content • German nationalism • The Zollverein • The 1848 revolution in Prussia • The setting up and eventual failure of the Frankfurt Parliament • Re-establishment of Austrian influence in Germany by 1850 • Bismarck as Prussian Minister–President • Bismarck’s foreign policy to 1871:– Schleswig-Holstein– the Austro–Prussian War and its consequences– relations with France– the Spanish Succession and the Franco–Prussian War– the creation of the German empire

Focus points • How far did slavery cause the Civil War? • What was the significance of Lincoln’s election as president? • Why was the North able to win the war? • Did the war change anything? Specified content • Causes and consequences of the American Civil War, 1820–77:– differences between North and South– slavery, slave states and free states, abolitionism– the 1860 election and secession of the Southern states– reasons for the North’s victory and the South’s defeat– the role of Lincoln– reconstruction and the extent of its succes

Focus points • Why was Italy not unified in 1848–49? • How important was Garibaldi’s contribution to unifying Italy? • Did Cavour help or hinder the unification of Italy? • How important for other European countries were moves towards Italian unification? Specified content • Austrian influence over Italy • Italian nationalism and the role of Mazzini • Events of 1848–49 • Victor Emmanuel II and Cavour: the agreement of Plombières, war with Austria in 1859 • Garibaldi and the invasion of Sicily and Naples • The creation of the Kingdom of Italy, completion of unification by 1870

Focus points • Why had liberalism and nationalism grown in influence by 1848? • Why were there so many revolutions in 1848? • Did the revolutions have anything in common? • Why did most of the revolutions fail? • Did the revolutions change anything? Specified content • The nature of revolutions in 1848 and the influence of liberalism and nationalism • Causes, events and results of revolutions in: – France– Italy– Germany – the Austrian Empire • Reasons for the failure of the revolutions

Focus points • What were the motives behind European and US imperialism? • How varied were the impacts of European imperialism on Africans? • Why, and with what effects, did Indians resist British rule? • Why, and with what effects, did the United States gain former Spanish colonies? Specified content • Reasons for imperialism: economic, military, geopolitical, religious and cultural motives • Europeans in Africa: case studies of French, British and Belgian imperialism, and their impacts on Africans:– the French model of assimilation and direct rule; Faidherbe and Senegal– the British model of indirect rule; Lugard and Nigeria– the Belgians and private imperialism; Leopold II and the Congo • The British in India: the events of 1857 and the changes they brought to British rule • Wars of independence in the Philippines and Cuba, the Spanish–American War and the Treaty of Paris:– the debate in the USA over US imperialism– the Philippines; consequences of American control on the Filipinos– American intervention in Cuba to 1906