Introduce business and management unit 1.3, 1.4 and 1.5 as a study of the ways in which individuals and groups interact in an organisation and of how resources are transformed by businesses. Explain that business and management is a rigorous and rewarding subject that examines dynamic decision-making processes and assesses how these decisions impact on and are affected by internal and external environments.

BTEC Level 3 National, To be able to identify different ways to pay and explain the advantages and disadvantages. Home work, lesson plan and power point presentation.

This is my lesson on marketing research power point for my IB iGCSE Students with 55mins lesson plan. Define key words, key word written on the board. Use students own words to facilitate learning, prompt as needed on the method of market research. Lesson objectives: • All students will be able to identify market research methods • Most students will be able to discuss the use market research methods • Some will be able to evaluate and justify these methods

Market research, niche, customer and competition for my A level whole class sessions How business can respond to market changes and competition Know your customers Differentiate Look for new markets Keep up to date Manage costs Develop new products Maintain customers loyalty