Fun, engaging lesson geared towards the early stages of learning about market research (EDEXCEL GCSE 9-1). Students will explore the consequences of failure to conduct market research, as well as look at the benefits of doing so, as well as refresh their memories of key terms such as niche and target market while introducing the concept of market segmentation. The Family Fortunes game allows an opportunity for active learning, where two students may volunteer themselves to have a go at the game, possibly supported by members of their group, or not.

Simple exam structure mat, excludes ‘define’ and ‘multiple choice’. Exemplar responses provided with a focus on extended answer questions, 6 and 9 mark especially. No exemplar for 12 mark questions as generally tend to do this with the class and build a response together. Excellent resource for teachers just starting to teach AQA Business GCSE

A resource to help with the Task 5 element of Unit 5