A 2-4 hour session plan to help young people discover their creative potential and ability to solve a problem laterally.
Designed by the Ideas Foundation. For more information and to find out how to apply to take part in a project with the support of industry mentors, please email clare@ideasfoundation.org.uk
This guide includes task and information about the marketing and advertising world. Students will explore brands, PR, brand identity, audience, brief and campaigns.
This resource has been created by I Am Creative I Am Creative offers a range of live creative briefs from some of the UK’s biggest brands. These briefs can be downloaded at the click of a button by both teachers and their students and are supplemented by two comprehensive resource libraries.
This is a lesson plan and hand-out to introduce students to the basic concepts of advertising and marketing. The lesson plan includes a number of tasks and activities to get the students to thinking independently.
This resource has been created by I Am Creative I Am Creative offers a range of live creative briefs from some of the UK’s biggest brands. These briefs can be downloaded at the click of a button by both teachers and their students and are supplemented by two comprehensive resource libraries.
A guide to pitch and present your ideas.
Created by the Ideas Foundation for the I Am Creative Project. I Am Creative offers free live briefs to unleash creativity in the classroom across a range of subjects.
I Am Creative is a web-based creative education programme available to schools and students who are interested in discovering and cultivating creative skills. The site offers a range of live briefs from brands like Aviva, EON and BT.
It is free to access and can be incorporated into a range of subjects including media studies, DT, English and more!
Briefs can be downloaded at the click of a button and are supported by two resource libraries, for both students and teachers.
Each brief is competitive with the potential for students to win fantastic prizes and opportunities.
Resource created with award-winning international headhunting consultancy, Hanson Search with advice on what employers look for in a CV and how to prepare for an interview.
A short quiz about brand slogans. The goal is to identify which brands use which slogan and to illustrate that this is a key part of brand identity.
Slogans are designed to be catchy and immediately recognisable to the consumer.
We have a brief on www.iamcreative.org.uk that comes from the amazing charity, CCE. It asks students to come up with a campaign to promote creativity. While encouraging students to consider what creativity is and the importance of it in everyday life, it also asks students to be creative themselves by coming up with a campaign to promote creativity. Upload your work to www.iamcreative.org.uk to be entered into a competition to win an iPad. This is an example project plan based on the brief and a pres from M&C Saatchi to encourage brainstorming, and to teach about the creative industries.
Create a piece of film or animation to promote LifeSkills to young people. Deadline for this brief has passed. However, you can still use this brief as practice and see other people's responses on our website: http://www.iamcreative.org.uk/gallery/1722
Come up with an exciting way for TalkTalk to advertise their mobile phone offering to young people and their families.
A real brief brought to you directly from TalkTalk in partnership with the Ideas Foundation. I Am Creative is a web-based creative education programme available to schools and students who are interested in discovering and cultivating creative skills. To be entered into the competition you need to upload your work and presentation to www.iamcreative,org.uk. Remember if you’ve created a film to upload it to YouTube and include the link in your presentation.
WINNER: £100 of high street vouchers & a place on THE LADDER, the Ideas Foundation progression group. We can help you get the
experience and skills you need to get a job in advertising. Highly Commended entries will also be invited to join the Ladder.
Deadline for upload is 26th June 2015. Please email ideas@ideasfoundation.org.uk for more info.
A quiz designed to help students understand how a logo is often the first identifier of a brand. Some brand logos are more famous and recognisable than a brand name.
The info pack gives an overview of the project, some example briefs, suggestions on how to use the briefs, some information on the I Am Creative website and how to contribute to the teachers forum on the TES Connect site.
THE TASK: To get teens aged 14-‐16 to cut down on the junk food that they eat.
A real brief brought to you directly from Change 4 Life in partnership with the Ideas Foundation. I Am Creative is a web-based creative education programme available to schools and students who are interested in discovering and cultivating creative skills. It is free to access and can be incorporated into a range of subjects including media studies, DT, English and more! Briefs can be downloaded at the click of a button and are supported by two resource libraries, for both students and teachers. Each brief is competitive with the potential for students to win fantastic prizes and opportunities.
Deadline for this brief has passed. However, you can still use this brief as practice and check out the winner and other people's responses on our website:
http://www.iamcreative.org.uk/gallery/59
Created by the Ideas Foundation for the I Am Creative Project. I Am Creative offers free live briefs to unleash creativity in the classroom across a range of subjects.
Create a campaign to help TalkTalk engage with families. Outputs could include documentaries, TV Ads, poster etc. Upload the work to the I Am Creative website to take part in a national competition. Finalists will be invited to present their ideas to TalkTalk's marketing team and their creative agency in central London.
Deadline for this brief has passed. However, you can still use this brief as practice and check out the winner and other people's responses on our website:
http://www.iamcreative.org.uk/gallery/1574
This resource explains what a campaign is and the role of the agency and brands. Created by the Ideas Foundation for the I Am Creative Project. I Am Creative offers free live briefs to unleash creativity in the classroom across a range of subjects.
The TES Schools Awards celebrate those schools, individuals and teams whose dedication, innovation, and hard work are making a real difference to their pupils and their communities.
This year I Am Creative are sponsoring the TES Creative Award. In order to enter the competition we want you upload your ideas in response to this brief.
