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Employee Motivation and Retention –Case Study

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Boost student engagement and exam readiness with this comprehensive case study on Ocean Glow Ltd, a fast-growing UK-based cosmetics company. This resource explores real-world business challenges related to employee motivation, retention, and the effectiveness of financial and non-financial incentives. What’s Included: Case Study Scenario: Ocean Glow Ltd’s rapid growth and rising staff turnover. Exam-Style Questions: (a) 1 Mark Question – State one method Ocean Glow Ltd could use to retain employees. (b) 3 Mark Question – Explain one benefit of introducing a training and development programme. © 9 Mark Evaluation Question – Evaluate whether Ocean Glow Ltd should prioritise financial or non-financial incentives to improve motivation and retention. Mark Scheme and Model Answers – To support effective self-assessment and exam preparation.