You've already got some fantastic resources in your Tes shop and now it's important to ensure that you're keeping these up to date and promoting them to teachers in every way possible. Here are our top 10 tips on how to do this and a printable version of the checklist below.
1 Be one step ahead
It’s always worth being ready for the early birds who’ll be looking for resources weeks ahead of when they want to teach it – particularly if you create topical content. So make sure you’re resources are ready before they start searching.
2 Check it does exactly what it says on the tin
Don’t get caught out by underselling or overselling your resources in your titles and descriptions. Let your customers know exactly what they’re getting.
3 Pass on your exam-related knowledge
Every year of teaching an exam class is an education in itself. Share your top hacks (and lessons) with fellow teachers, including those things you wish you knew before you started teaching a tricky topic.
4 Keep things specific
Whether you’re updating content or adding new resources, specificity sells. For example, tell your customers if you made the lesson for a GCSE class taking a certain exam board.
5 Review your content
Ensure you update your tried-and-tested resources with all the learnings you’ve gathered from delivering them in the classroom, so that your customers get an up-to-date product.
6 Build a bundle
By packaging together two or more of your complementary resources you can help teachers to find all the materials they need for a particular lesson or whole topic quickly and easily (and sell more of your resources).
7 Tempt them with a freebie
By providing samples of your content, such as making one lesson out of a unit of work free, you can advertise your brand and showcase your high quality work to potential new buyers.
8 Tidy up your shop
Just as you try to keep your classroom, store cupboard and desk drawer tidy, it’s also a good idea to keep dusting down your shop, making sure your best content is on show and clearing out anything outdated.
9 Mastermind your promotions
Don’t forget to think about setting up discounts to increase your chances of sales, especially at times of the year when pockets can feel stretched.
10 Socialise on social
Join fellow authors in the Tes authors’ group on the forum to share top tips between each other; and start engaging with fellow teachers (read: potential buyers) across other social platforms.